DIGITAL PRODUCT & PROGRAM STRATEGIST.

CIVIC PLATFORM BUILDER.

HOUSING EQUITY ADVOCATE.

TORONTO/REMOTE

/ den · eel /

A close-up of Deneille's face with smile, wearing glasses, and with braided hair, in an indoor setting. 
ABOUT

Fueled by a deep curiosity to turn data into information, and knowledge into impact.

My career began in 2015 within instructional and learner experience design, driven by a constant urge to understand exactly how to deliver information to people to make it meaningful and actionable. Over the last decade, that focus evolved from designing content to building the systems and digital products that scale it—always prioritizing deep, measurable user impact over sheer volume.

This curiosity with the relationship between information and delivery has always extended far beyond the ways I make my bread; it drives how I experiment with helping people find their footing in the messy, beautiful city of Toronto.

A track record of collaboration across public and private sectors, including: Allnorth Consultants Ltd., Teck Resources Ltd., Small Economy Works, the City of Brampton, TMU.

Certificate in AI Product Management, BrainStation. Expected July 2026.

Masters in Information (MI), University of Toronto. 2020. Specializations: User Experience Design, Information Systems Design, Knowledge & Information Management.

Certificate in Data Science, BrainStation. 2019.

HBA in Interactive Digital Media, University of Toronto. 2015.

SELECTED WORK & EXPERIENCE
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TECH STACKS FOR IMPACT

Currently at CivicAction, I’m managing the digital transformation of a legacy civic sector product into a scalable, revenue-generating digital platform. From market positioning to establishing end-to-end user journeys and process modelling, I’m enabling the organization to launch user-centered impact products that equip civic leaders with the resources needed to navigate today’s complex challenges. Take a look at what we’re building at CivicAction.

WORK THAT MOVES ME

One of the projects I’m most proud of is leading the participatory design of the Heartbeats Program for the City of Brampton. Getting creative about how to conduct discovery research and co-design alongside youth, artists, and city officials during the height of the pandemic still puts a smile on my face. Request my resume to learn more about my work delivering digital solutions for engineers, civil servants, entrepreneurs, and everyone in between.

DATA-DRIVEN ADVOCACY

I love Toronto and want others to thrive here, too. I lead Toronto’s most active, internationally recognized online community of 150k for dignified rental housing and founded the Toronto Housing Society (TOHS) as its digital knowledge hub. TOHS doubles as my live development sandbox—a real-world ecosystem where I build data products, design knowledge systems, and get immediate user feedback. Right now, I’m readying the platform to transition from a founder-led initiative into an open, distributed network of volunteer community mods, product managers and data architects. Explore the tools on TOHS.

PROBLEMS IN PROGRESS

RENTAL BACKGROUND CHECK (RBC)

By bringing together Toronto Open Data with deep knowledge from managing a 150k-member housing community, I’m launching a new TOHS tool to assist renters with property due diligence. The current challenge with the RBC is a lack of credible sources to map rent-control status for units falling outside the city’s official RentSafeTO registry. I’ve additionally made an Open Data request to build out the multi-tenant rooming house info. (Tools: Gemini/Google AI Studio, Apps Script, VS Code, GitHub).

SUBSPACE

I’m using my BrainStation AI Product Management capstone to make Ontario subletting transparent and safe for everyone involved—which started with a deep dive into CanLII court cases using Taguette to map out where sublets actually fall apart. Fresh off user discovery research, my main product hurdle is figuring out how to verify leases without bottlenecking the system and making renters wait for units to clear review. PM Strategy & MVP links coming July 29, 2026.

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THERE’S NO ROADMAP FOR THIS

Encouraging the curiosities of my hyper-intelligent threenager while keeping everyone’s fingers attached.

GET IN TOUCH.

If you are seeking housing assistance or are a journalist looking to post/interview about a story, please reach out to TOHS via the contact form.